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WHY LIST WITH CONRAD LYLES?

Exceptional Service Experience. You are represented by a broker with a 25-year track record of success in the Atlanta real estate market and more than $420 million in career transactions. I maintain a limited number of clients and, as a result, have greater availability of resources to dedicate to the sale of your home. I am always available to speak with you about your listing. Responsibility for the marketing and sale of your property is never passed off to novice agents or assistants.

Expertise In Pricing. I share your goal of achieving the highest possible price while selling quickly and efficiently. By leveraging the largest database of price and sales information available, I am able to price your home accurately. As a result, I sell my listings at an average of 100% of the original list price.

Extensive Promotion. Selling your property requires skillful orchestation of advertising, marketing and public relations. Your property will be marketed to reach the right audiences through targeted local, regional and national advertising. You will receive regular written reports detailing each marketing activity, showing and competitive sale along with valuable agent and buyer feedback.

To get your home sold quickly and for the highest possible price, I offer the most comprehensive marketing program available. To view each marketing activity, please select a link below.
Agent Marketing

Research shows that 36% of buyers heard about the home they purchased through a real estate agent. In the Atlanta real estate market, approximately 85% of all sales are co-brokered, meaning there is a listing agent and an agent representing the buyer. I will market your home to the extensive agent community using the following:

  • First Multiple Listing Service (FMLS) – Your property will feature professional photos, as well as links to virtual tours, brochures and more. Brokers who are members of FMLS participate in a reciprocity agreement that ensures that my listings will be found on every other real estate firms’ web site and vice-versa.
  • Direct Mail – Full color postcards mailed to the leading agents.
  • Email – Regular email contact with virtually every licensed agent in Buckhead, Brookhaven, Sandy Springs and Vinings, as well as agents in East Cobb, Roswell, Alpharetta and Dunwoody.
  • Caravan - Invitations sent through FMLS, Caravan Services and email. I will use creative techniques to solicit critical agent feedback.
  • Property Brochures - Nothing can slow momentum of a potential sale like the inablity of buyers to obtain important information about the property. I will create a comprehensive brochure that includes floor plans, photos, detailed room descriptions, utility costs, taxes, survey, seller’s disclosure statement, home warranty (if applicable) and more. The brochure is made available on my web site for potential buyers and their agents. Click here to download a sample brochure.
  • Reverse Prospecting - Established by FMLS, this is a registry created by agents of their buyer clients’ desires for a new home. Promotional information will be sent to these agents when there is an appropriate fit.
Direct Mail

Full color postcards will be mailed to a database of more than 2,500 of Atlanta’s most affluent families. Developed over several years, this list contains Atlanta’s corporate leaders, physicians, attorneys, athletes, entertainers, wealth managers, venture capitalists, real estate developers, successful entreprenuers and many others.

 

 

 

 
Email Newsletters

My e-Newsletter, Out & About has generated over $8 million in direct sales over the past 12 months, saving sellers over $240,000 in commissions.

Your property will be featured in my monthly e-newsletter, Out & About. Sent to more than 4,500 affluent families in the Buckhead, Brookhaven, Sandy Springs and Vinings communities, the newsletter includes lifestyle information relevent to the affluent homeowner. The diverse content add to the newsletters’ long-term readability. Reports show that recipients have read an issue several months after it was sent.

Links in the newsletter enable a potential buyer to go directly to the Conrad Lyles Realtors website to view information about your home. The results of this marketing campaign are trackable and are reported in your regular marketing update.

To view a recent issue of Out & About, please click here.

 

 

 

 
Internet Marketing

Research by the National Association of Realtors reveals that 84% of buyers use the internet in their search for a new home. When you list with Conrad Lyles Realtors, your property is not only exposed to potential buyers and agents in Atlanta, but to a worldwide co-broker network. Within hours, every agent in the Atlanta real estate market knows your property is for sale. Within a day, your property is posted on ConradLyles.com with links to the leading real estate web sites worldwide, reaching millions of visitors and agents.

ConradLyles.com gives buyers instant access to custom searches, detailed descriptions, professional photography, full-color brochures and interactive floor plans. The result is a compelling showcase for your property that's easy for prospective buyers to find and use.

Print Advertising

Your home will be featured in regular print advertising including the Northside Neighbor newspaper, Wall Street Journal, Atlanta Business Chronicle and other specialty publications as appropriate to reach the right audiences.